Daniel Glickman

Senior Director, Product Marketing (AI & Enterprise GTM)

• Recruited to build the enterprise sales motion from scratch; enterprise segment ARR grew from ~$7M to ~$45M during tenure (contributed across packaging, positioning, and enablement).
• Led the Essentials Plus mid-tier launch: $2.7M new ARR against a $675K goal (4×) and $947K expansion ARR against a $626K goal (1.5×), with a ~10–12% ARPA lift post-launch.
• Diagnosed and re-engineered competitive over-discounting: average discount fell from 18% to 4%, cutting discount-revenue leakage approximately 75%.
• Built a 14-module company-wide AI enablement course (SCORM), deployed to ~1,600 active users at a 61% completion rate; academy adoption spans accounts representing $13.9M (named) and $2.6M (scaled) ARR.
• Deployed ~10 production AI agents and 3 MCP servers; reduced PMM time-to-delivery approximately 50% and roughly doubled output with no added headcount.
• 2024 AI Marketing Innovation Award, Product Marketing Alliance.

VP of Marketing

• CMO-level marketing leadership for an events and community SaaS platform; tripled the in-house marketing and design team.
• Led packaging rebuild and shift from event-booking to annual subscription model; inbound leads up 15–20%, web traffic and leads up 20–25%.
• Earned the platform's first-ever Top-10 G2 rankings in four categories.

Head of Marketing

• Helped position the browser-based live-streaming SaaS for sale; acquired by Hopin in January 2021.
• Grew social following to 135K; improved churn approximately 23%; grew ARR approximately 35%.

Chief Marketing Officer

• Built the brand from the ground up and scaled the product line from $0 to ~$22M ARR over three years, with MRR and LTV up 78%.
• Built a 96%-organic inbound funnel reaching 160K visitors per month, a 200K+ social following, 1,200+ affiliates, and a 1M+ email list.
• Led a 10-person team distributed across five countries.

Chief Marketing Officer

• Led the SMB-to-enterprise pivot (content-curation tool to enterprise customer-journey and personalization platform); landed a €1M/yr contract with a large European enterprise as a direct result.
• Closed deals up to $1.6M; 25% SQL conversion; helped secure a private-equity capital infusion.

Chief Marketing Officer

• Pivoted a browser-toolbar product into a 3D content-creation platform; average monthly revenue up 43%, customer lifetime value up approximately 600%, annual revenue up 60×.
• Cut CAC approximately 66% in one year; led LatAm expansion.

Chief Marketing Officer

• Grew organic traffic from 10K to 2.5M monthly visitors in one year; annual revenue up 16×.
• Helped grow the company from 6 to 35 employees; led a 16-person marketing, sales, creative, and support team.

VP, Sales & Marketing

Co-founded and later sold a green-energy design/build firm. Pre-SaaS role; included in full for continuity.